Win Bigly: Persuasion in a World Where Facts Don't Matter
Scott Adams
Oct 2017 · Penguin
4.2star
24 reviews
Ebook
304
Pages
About this ebook
NEW YORK TIMES BESTSELLER
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
Ratings and reviews
4.2
24 reviews
Moises Braun
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May 10, 2020
Scott has an unconventional views that tends to leak into the mainstream without fully recognizing him. His writing style is mostly easy. He never shies away from controversy and his arguments are convincing.
3 people found this review helpful
Dan Spiller
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November 25, 2017
Wanted more "how to persuade others" content, but overall money well spent. Read "How to fail at almost everything and still win big" same author. 5/5. Actually life changing.
6 people found this review helpful
David Vogel
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October 31, 2017
Adams persuades you to see Trump beyond the facts in this mind-blowing, life-changing book.
3 people found this review helpful
About the author
Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub. He lives outside of San Francisco.
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