Book Review Services

This post is part of our book marketing mastery series.

Alright, let’s dive into something every self-published author—and really, anyone doing their own book promotion—needs to think about: book reviews. I mean, they’re the lifeblood of your book’s visibility. Without them, you’re shouting into the void. But with them? Your book gets that little spotlight it deserves, standing out from the crowd.

Why Are Book Reviews Important?

Let’s keep it real: reviews are the first thing potential readers check. They’re proof your book is worth their time. Whether the reviews are on Amazon, Goodreads, or another site, they build credibility. And they don’t just stop at making your book look good; they actually help algorithms push your book to more people.

Now, for self-published authors especially, reviews can make or break your launch. A strong start, with a few good reviews early on, can create momentum. Reviews influence everything from pre-orders to long-term sales. And let’s not forget word of mouth—people are way more likely to share a book they’ve seen others praise.

Paid vs. Free Book Review Services

Let’s get into the options. You’ve got paid review services and free ones. Both have their pros and cons. Paid services, like Kirkus or BookSirens, come with a price tag, but they guarantee visibility to a specific audience. Kirkus, for instance, has been around since 1933 and is one of the most trusted names in the game. But it’s pricey—$425 or more for a review.

On the other hand, free services like Goodreads are all about community. While you can’t guarantee reviews, you can actively engage with readers and build connections. For self-published authors on a tight budget, free services are a solid starting point.

Top Sites for Book Reviews

So, where should you submit your book? Here are a few standout options:

Each platform has its own strengths. If you’re just starting out, consider a mix of free and paid services to maximize reach.

How to Market a Self-Published Book

Alright, let’s talk strategy. Marketing a self-published book isn’t just about reviews. It’s about creating a cohesive plan that builds excitement before, during, and after your launch.

First, build a strong online presence. This means setting up a clean, professional-looking author website. Use it to showcase your book, share your story, and include links to purchase. If you’ve got a blog, even better—write posts related to your book’s themes or audience.

Next, get on social media. Platforms like Instagram and TikTok are surprisingly powerful for book promotion. Engage with communities like Bookstagram or BookTok. Share behind-the-scenes content, cover reveals, and snippets from your book. Make it personal—readers love connecting with authors.

Email marketing is another must. Build an email list, even if it’s just a small one at first. Offer something like a free chapter or bonus content in exchange for signups. Then, keep your audience engaged with updates and offers.

And don’t forget collaborations! Partner with bloggers, podcasts, or other authors in your genre. Cross-promote each other’s work—it’s a win for everyone.

Final Thoughts

Here’s the bottom line: reviews are just one piece of the puzzle. But they’re an essential piece. Take the time to research review sites, submit your book, and engage with readers. Combine that with solid marketing, and you’ll set yourself up for success.

And hey, don’t let the process overwhelm you. Marketing and promoting your book is a marathon, not a sprint. Take it step by step, and before you know it, your book will be reaching the audience it deserves.